The Waiting Room: An Opportunity to Initiate Patient Engagement
A welcoming environment, a relaxing setting, and some soothing background music… Is this all what your patients would want in a waiting room? Of course not.
The waiting room, today!
An interesting study done by the nHealthWatch Community in England shows that 1 in 5 patients use their smartphones during waiting time to search for health information that would better prepare them to be proactive in their discussion with their physician. What are the other 4 patients doing? Probably flipping through magazines, chatting with other patients, playing games on their mobile phones, or checking their newsfeeds on social media pages. What if you make these waiting rooms good for more than just waiting? What if you transform the “wasted time” into an opportunity to initiate patient engagement?
The waiting room, as of today!
On average, patients spend around 22 minutes waiting to see their physicians according to the American Hospital Association. This time can be used as an opportunity to provide patients with video education on how to prevent disease, lead a healthier lifestyle and be aware of signs and symptoms that are worth mentioning to their physician.
This holds many benefits, according to The US National Library of Medicine:
It increases patient satisfaction.
It allows the patient to review basic health educational material before the consultation, leaving more time in the visit to discuss more specific questions and concerns.
It improves patient-physician communication and enhances shared decision making, which in turn improves compliance of patients.
With Nabed, waiting time becomes an opportunity to engage with patients!
Patient education is often associated with pamphlets, brochures and magazines. However, today's patients expect more engaging methods of communication because they became quite familiar with the usage of interactive digital tools throughout their daily lives.
Today, developing digital health programs is becoming a priority for healthcare companies. This focus on digital health comes as a result of realizing that technology provides endless opportunities to deliver solutions that improve patient satisfaction and bring patient-centered services.
People are increasingly taking more responsibility for their individual health and wellness needs. Better information at their fingertips can empower them to make better decisions about their healthcare.
In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.
New research from ZS confirms that waiting rooms and exam rooms remain important places to engage patients with pharmaceutical messaging. After all, the Vitals 8th Annual Wait Times Report, released in March 2017, reported that average patient wait times are about 20 minutes.
EY survey also shows that more than half of Gulf healthcare professionals agree that service quality is inconsistent
Eighty-five percent of GCC patients believe not enough is being done to improve patient experience, according to a new report by advisors EY.