Moving Health and Wellness into the Hands of the Consumer

People are increasingly taking more responsibility for their individual health and wellness needs. Better information at their fingertips can empower them to make better decisions about their healthcare.


According to eMarketer and an IPSOS MediaCT, the Middle East has the second largest mobile phone market in the world. 91% of the UAE population is currently using smartphones, while in Saudi Arabia the figure is 79%. And according to the Qatar Ministry of Transport and Communications, smartphone penetration has reached 75% of their population.


68% of those surveyed across the region have a health-related application on their smart device (this compares to only 25% in the UK) and 1/3 of them use them at least once a day. The most widely used of these applications are those related to exercise and dieting/weight loss.

But it’s not just the high penetration rate of smartphones that should encourage you to embrace the innovation of mHealth apps. The region is brimming with reasons that promote innovation.

In 2012, there were approximately 18 qualified physicians per 10,000 people compared to the 27 in England and the USA. There is also a considerable shortage of additional medical support in the region. For every 10,000 people, there are 28.4 nurses and midwives, roughly 71% lower than the USA.

These facts demonstrate the need for an innovative solution that can revolutionize the patient experience. Here comes the role of mHealth apps in addressing health issues and promoting healthier lifestyles.

Reference: pwc

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