Patient education is often associated with pamphlets, brochures and magazines. However, today's patients expect more engaging methods of communication because they became quite familiar with the usage of interactive digital tools throughout their daily lives.
Today, developing digital health programs is becoming a priority for healthcare companies. This focus on digital health comes as a result of realizing that technology provides endless opportunities to deliver solutions that improve patient satisfaction and bring patient-centered services.
People are increasingly taking more responsibility for their individual health and wellness needs. Better information at their fingertips can empower them to make better decisions about their healthcare.
In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.
New research from ZS confirms that waiting rooms and exam rooms remain important places to engage patients with pharmaceutical messaging. After all, the Vitals 8th Annual Wait Times Report, released in March 2017, reported that average patient wait times are about 20 minutes.
EY survey also shows that more than half of Gulf healthcare professionals agree that service quality is inconsistent
Eighty-five percent of GCC patients believe not enough is being done to improve patient experience, according to a new report by advisors EY.
A welcoming environment, a relaxing setting, and some soothing background music… Is this all what your patients would want in a waiting room? Of course not.