Moving Health and Wellness into the Hands of the Consumer
People are increasingly taking more responsibility for their individual health and wellness needs. Better information at their fingertips can empower them to make better decisions about their healthcare.
According to eMarketer and an IPSOS MediaCT, the Middle East has the second largest mobile phone market in the world. 91% of the UAE population is currently using smartphones, while in Saudi Arabia the figure is 79%. And according to the Qatar Ministry of Transport and Communications, smartphone penetration has reached 75% of their population.
68% of those surveyed across the region have a health-related application on their smart device (this compares to only 25% in the UK) and 1/3 of them use them at least once a day. The most widely used of these applications are those related to exercise and dieting/weight loss.
But it’s not just the high penetration rate of smartphones that should encourage you to embrace the innovation of mHealth apps. The region is brimming with reasons that promote innovation.
In 2012, there were approximately 18 qualified physicians per 10,000 people compared to the 27 in England and the USA. There is also a considerable shortage of additional medical support in the region. For every 10,000 people, there are 28.4 nurses and midwives, roughly 71% lower than the USA.
These facts demonstrate the need for an innovative solution that can revolutionize the patient experience. Here comes the role of mHealth apps in addressing health issues and promoting healthier lifestyles.
Patient education is often associated with pamphlets, brochures and magazines. However, today's patients expect more engaging methods of communication because they became quite familiar with the usage of interactive digital tools throughout their daily lives.
Today, developing digital health programs is becoming a priority for healthcare companies. This focus on digital health comes as a result of realizing that technology provides endless opportunities to deliver solutions that improve patient satisfaction and bring patient-centered services.
In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.
New research from ZS confirms that waiting rooms and exam rooms remain important places to engage patients with pharmaceutical messaging. After all, the Vitals 8th Annual Wait Times Report, released in March 2017, reported that average patient wait times are about 20 minutes.
EY survey also shows that more than half of Gulf healthcare professionals agree that service quality is inconsistent
Eighty-five percent of GCC patients believe not enough is being done to improve patient experience, according to a new report by advisors EY.
A welcoming environment, a relaxing setting, and some soothing background music… Is this all what your patients would want in a waiting room? Of course not.