85% of GCC patients say healthcare improvements needed
EY survey also shows that more than half of Gulf healthcare professionals agree that service quality is inconsistent
Eighty-five percent of GCC patients believe not enough is being done to improve patient experience, according to a new report by advisors EY.
Consumers across the GCC are no longer satisfied with healthcare providers just meeting their basic physical needs, the report said, adding that most patients would opt to get care for serious conditions outside the GCC region.
EY said that many healthcare organizations in the GCC region lack a mature patient experience management function despite 82 percent of healthcare professionals indicating that patient experience is a priority.
A further 83 percent of respondents said they believe there should be a greater investment in healthcare technology.
In the same survey, 51 percent of healthcare professionals rate overall healthcare quality as inconsistent.
The patient experience is comprised of the various interactions that patients have with a healthcare system and is a critical component of overall healthcare quality. A positive patient experience focuses on the whole delivery of an interaction, from booking timely appointments to having their medical history easily accessible to healthcare staff across clinics.
Andrea Longhi, EY MENA healthcare advisory services leader, said: “Inconsistent quality of care has been a uniform challenge across the GCC. Establishing a patient experience management function will help improve accessibility to patients, quality of service, consistency and affinity.
"It will help patients appreciate the value of what they are paying for, improve loyalty and medical outcomes as healthcare providers recognize the importance of going beyond exemplary medical care to engage with patients.”
The survey also showed that limited engagement with clinical staff and the lack of consistency led to only 40 percent of patients believing that they were being adequately informed about their health.
Mohammad Sear, executive director, advisory, EY, said: "Patient centricity is the key to sustainably delivering better experiences. To achieve this, stakeholders in the healthcare ecosystem must make patient experience a top priority at all times."
EY said potential solutions for the GCC healthcare system include the digitization of electronic medical records, which is happening in the UAE, mobile applications, remote patient monitoring, and the automation of medical centers.
Reference: Arabian Business website
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